It is difficult for an equestrian to obtain a sponsorship. Most companies only want to sponsor professionals. They are not interested in putting time and money into an amateur rider. Usually amateur riders that are sponsored by a company are somehow related to that company.
Unless one is at the highest level of their game companies will most likely not be approaching individuals to sponsor them. It is up to the rider to acquire a sponsorship so much time and effort is needed to show how greatly the company can benefit from the sponsored rider.
Brand placement for these companies is usually seen on the riders trailers and in the magazine ads.
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